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TOP 5 LANDING PAGE OPTIMISATION TIPS 2017

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TOP 5 LANDING PAGE OPTIMISATION TIPS So you know that you want to generate more leads through your website, and you know that landing pages are the best way to accomplish that. But how do you go about creating an effective landing page? There is no secret recipe for creating the perfect landing page, but there are several basic rules you can follow to ensure your landing page leads to more conversions. We have summarised some of these top tips for you here. Download Landing Page Optimisation Guide ENSURE YOUR PAGE HEADLINES AND AD COPY ARE CONSISTENT If you are going to be driving traffic to your landing page through paid search (and you should certainly consider doing so), it’s a good practice to ensure that your messaging is consistent between the ad and the content of the page. When the page headline and the ad copy complement each other, the AdWords score improves and conversions generally improve as well. WRITE COMPELLING HEADLINES In order to capture t...
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7 Surprising Benefits of Testimonials 2017

1) Client loyalty Have you ever given someone a testimonial? Have they used it on a website? Imagine. Wouldn’t you feel honored and appreciated? Wouldn’t that increase your emotional bond with that company, with that person who asked you? What if you made each one of your customers feel honored & appreciated? Loyal customers refer others; loyal clients also give you leeway! All this from just featuring their testimonial on your website. A seemingly selfish act turns into a great win/win; surprise! If you’re antsy about what they’ll say, ask for feedback instead (neutral) or blame it on “a marketing project.” And if you like what they say, ask for permission, “Thanks for that great feedback: Can we show it on our website?”  Related: GroupBuy SEO Tools 2) Referral dress rehearsal When someone gives you a testimonial, it’s great practice for what they can say to others. Recommending someone can be awkward: We may not know the right things to say. It’s a mental roadblock...
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Woorank Review 2017

FIRt of all, WooRank offers a no credit card free trial that lasts for 14 days. Then the prices range between  £49.99pm  and  £249.99pm  for the different packages. The main differences between these packages are the number of reviews you can make. All packages come with unlimited standard reviews but if you want multiple advanced reviews then you’ll need to pay that bit extra. The “premium “  and “enterprise “  editions both come with customizable PDF reports also. Related: GroupBuy SEO Tools WooRank Once you have signed up, you will use your email address that you used as the username and the password you created to log in to your account. From here, it’s time to start your first site review. From the dashboard, you will see the option to either perform an “advanced site” review or a “site” review. I am starting with the standard review for now in this example. Clicking on the “+” button at the side will open up a window like the one above. Here ...
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Ready to Pick Your Best Website Audit Tool 2017?

1. Screaming Frog If you are looking to analyse your complete website at once, on your desktop, then  Screaming Frog  is one of the best choice. Although, not entirely an audit tool but more like a crawling tool, Screaming Frog crawls your website and presents to you all the possible SEO problems with your website. It acts as a complete site auditing tool that reports on over 30 specific parameters: meta descriptions, outlinks, response time, anchor text, security, etc. Screaming Frog is the right tool to use if you have up to 500 pages. The tool returns with reports of over 30 metrics, including meta descriptions, outlinks, response time, security, and anchor text, etc. 2. SE Ranking Website Audit SE Ranking  is one of the best tools that will not only help you identify the errors but will also help you to prepare a list of task that your content, web development, and designers can look into. The tool crawls your website and comes back with more than 70 paramete...
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Google Webmaster Tools free SEO AUDIT

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Google Webmaster Tools When you are doing the site audit for search engines, the best thing is to use the search engines tool. Yeah, the google web master tool has come from the giant search engine google. You can audit your site for all the factors which is needed to rank a site. This tool is amazing if you know how to use it. You can easily generate the necessary data about your site. How your site is performing with the search engines and what kind of issues you should repair you can easily know from this tool. Related: GroupBuy SEO Tools
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SEO Audit Report Tool Features 2017

SEO Audit Report Tool Features   After reviewing your page for the provided keywords, SEO Audit Report Tool will assign your page a letter grade (i.e. an A would mean that your keyword appears in 90-100% of our tool’s parameters, while a C signifies that your keyword appears in 70-80% of the tested elements). The higher the grade, the better targeted your page is for the keyword(s) you have specified.  Related: GroupBuy SEO Tools Broad Keyword Usage in Document Broad Keyword Usage in Page Title Appropriate Use of Rel Canonical Appropriate Keyword Usage in Document Avoid Keyword Stuffing in Document Avoid Keyword Stuffing in Page Title Avoid Multiple Page Title Elements Exact Keyword Usage in Page Title Keyword Placement in Page Title No More Than One Canonical URL Tag Exact Keyword Usage in Document Keyword Usage in Image Alt Attribute No More Than One Meta Description Element Sufficient Quantity of Characters in Content Sufficient Quantity of Words in ...
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